To me, the em dash is the perfect way to write the way I speak, and the way I’d like readers to think — to get them closer to my original thoughts as they come pouring out of my fingers and into my Macbook keyboard.

Recently, however, a major technological advancement has made using the em dash a bit of a taboo.

Building a Story Brand isn’t just a framework; it’s a mindset shift. By focusing on clarity, empathy, and a well-defined narrative, you can position your brand in a way that resonates deeply with your audience.